Welcome back, Janine.
Before we move forward...I'd like to ask you something.
When a tree grows...Does it become a different tree?
Or does it simply become a better version of itself?
When we first met, you said something that quietly guided every decision we made.
You didn't want to become a completely different organisation.
You wanted the same people.The same values.The same commitment.
Expressed more clearly. Those words planted the seed for this first creative direction.

Honouring Your Roots
Your previous identity already carried something valuable. The tree. Rather than replacing it...We asked ourselves a different question."What if the tree simply grew? "The result is a cleaner, stronger and more timeless symbol.Not a new beginning. An evolution.

Hidden in Plain Sight
Take another look at the centre. Do you notice something? Hidden within the trunk is a lowercase serif i. A small detail. Easy to miss. Impossible to forget once you've seen it. It quietly represents Impact. But it also represents Individuals. Because organisations don't create change. People do.

Four Branches
The original tree contained four primary branches. We've carefully preserved them. Not because the number itself carries meaning...But because continuity builds trust. They now represent four qualities we repeatedly discovered throughout this project. Expertise.Partnership.Confidence.Growth. Together they support every outcome your organisation creates.

The Circular Forms
In the previous identity, the circles were leaves. In this evolved symbol, their role has changed. Some people may see fruit. Some may see people. Others may see communities.
We see something even more meaningful.
Outcomes.
Every conversation. Every policy review. Every training programme. Every piece of consultancy. Should eventually become something that improves another person's life. That is why the circles remain.

The Circle That Holds Everything Together
Surrounding the tree is the original enclosing circle.
We chose to preserve it.
Because your work doesn't exist in isolation. It brings together housing providers.
Police.Local authorities.Community safety teams.Partners.Victims.Communities.
One shared purpose.
One complete system.